Petrolatum
Why it never sets hard. An oil base stays pliable, so it holds all day and still reworks.
Pomade
$34.97
$43.50
SAVE $8.53
Medium-strong hold, natural shine, and a finish you can rework. No flaking, no helmet.
- Instant slicked, flowy looks without the grease
- All-day medium-strong hold that never goes rigid
- Reworkable any time reshape without reapplying
Choose your pack
Complete the routine
BEST VALUE
Starter Kit
$59.94$117.94Save 49%Free gift
Sea Salt Spray$30.99$19.98
Texture Powder$30.99$19.98
Pomade, 2 oz$30.99$19.98
Precision Styling Comb$24.97Free gift
In Stock
Receive your order by October 5
Free ShippingOrders $49 and up
Made inThe USA
30-Day Money-BackGuarantee
Start with a small amount and warm it between your palms. Apply evenly through dry or slightly damp hair, then shape with your hands or the Precision Styling Comb. Reshape any time without reapplying.
No. The finish stays pliable all day, so you can rework it rather than cracking it.
No. Start small and add only where you need it. Too much of any pomade will look heavy.
The 2 oz jar suits shorter hair or occasional use. The 3.5 oz is better value if you style every day.
Orders ship with tracking. Unopened product can be returned within 30 days of delivery. Email support@vivonostra.us with your order number.
Slicked, flowy looks.
No flaking, no helmet.
Join 3,000+ who already switched
Holds and reworks
Pliable all day. Reshape it at 6pm without wetting it.
Medium-strong hold
Enough control to hold a shape all day, never rigid.
Wet-look shine
A wet look, not an oily one. Fingers still run through it.
No parabens
No parabens, no SLS and no SLES. Same across the range.
Barber formulated
Judged from the chair by working barbers, not a lab.
Nothing hidden
Every ingredient is on this page, fragrance included.
Free US shipping over $49
30 day money back
Four things, and what each one does
The key ingredients
Cera Alba
Beeswax. Flexible structure and definition, and it smooths flyaways instead of gluing them down.
Ceteareth-25
The emulsifier. Blends the oils and the scent into one smooth formula that spreads evenly.
Fragrance
Sandalwood, light citrus and amber. The single thing reviewers mention most.
No parabens · No SLS or SLES · Made in the USA
Shop the pomadeFrequently asked questions
Most of them hold by setting hard, which is why they flake and why your hair cracks when you touch it. This one is oil based, so it stays pliable and you can reshape it later without starting over.
Side parts, slick backs, controlled shapes and everyday texture. Short to medium length hair suits it best.
No. It never sets, so there is no crust to crack and nothing to flake out onto your shoulders.
Yes. Run your fingers or a comb through it and it takes the new shape. You do not need water and you do not need more product.
Not if you use the right amount. Start with a fingertip, warm it in your palms and add more only where you need it. Any pomade looks heavy if you overload it.
It goes on hair, not scalp, and there are no parabens, no SLS and no SLES in it. It is fragranced, and the six components that have to be declared are printed in the full ingredient list on this page. If you know you react to one of them, check it before you buy.
Sandalwood, light citrus and amber. It is noticeable when you put it on and it settles into the background after that.
The 2 oz jar suits shorter hair or occasional use. The 3.5 oz works out better if you style every day.
Yes, with normal shampoo. Work the shampoo into dry hair first, then add water. That lifts an oil based pomade more easily than wetting your hair first.
Yes, and that is the routine. Sea Salt Spray on damp hair, Texture Powder at the roots once it is dry, pomade last to shape and hold.
Unopened jars go back within 30 days for a full refund. If it turns up damaged or wrong, email us and we will replace it and you keep the original.
Delivery and returns
US standard shippingTracked, on every order.
3 to 5 business days
Free US shippingApplied automatically at checkout.
Orders $49 and up
Order cut offOrders after the cut off ship the next business day.
2pm ET
TrackingYou get a tracking link by email as soon as it leaves.
On dispatch
ReturnsSend unopened product back for a full refund.
30 days
Damaged or wrong itemEmail us and we will replace it. No return needed.
Replaced free
Free US shipping $49+
30 day money back
Secure checkout
Made in the USA
Barber formulated
Free US shipping $49+
30 day money back
Secure checkout
Made in the USA
Barber formulated
Why choose
Vivo Nostra
All day hold
Reworkable all day
Wet-look shine, never oily
Greasy and overly stiff
Flaking and helmet hair
Formulated by working barbers
Parabens, SLS or SLES
Full ingredient transparency
Vivo Nostra
Others
3,000+
Here is why 3,000+ chose Vivo Nostra
Full ingredient list
- Petrolatum:Shine, hold, still reshapes at 6pm
- Cera Alba (Beeswax):Sharp shape, no crunch
- Ceteareth-25:Spreads even, no clumps
- Fragrance:Sandalwood, citrus, amber
- Cinnamaldehyde:Warm cinnamon spice
- Citronellol:Light citrus, fresh and clean
- Eugenol:Clove. Warm spice underneath
- Geraniol:Sweet warmth in the middle
- Hexyl Cinnamaldehyde:Holds the scent longer
- Coumarin:Sweet amber and tonka
No parabens. No SLS or SLES.
Customer Reviews
Overall rating: 4.5 / 5 from 33 reviews.
La mejor pomada que e probado, deje de usar por mucho tiempo pomadas y use gel pero no había encontrado una que me gustará, hasta ahora que encontré esta! Su olor es muy bueno y la suavidad con la que me deja el pelo es muy buena y puedo acomodar mi pelo como yo quiera 100%
Love the pomade keeps my hair looking fly asf I love it gets me compliments a lot thanks vivo nostra
I don't use this pomade on an everyday basis since my hair is super thick and I end up using something different when getting ready for work, but I like using it on my days off and when casually going out. Initially I purchased this in support of Raf, but it's a great quality product & wanted to leave a positive review 💯👍🏼
Best Pomade on the market. I’ve ordered the combo that comes with everything and will do a review on that as well.
Works perfectly for my Hair, I use it everyday. Much Respects to the guys who made it 💪🏽 Coming out of Austin Tx
Dad approved ✔️
One of the only products that works with my hair, worth it
Putting the word out in the DMV DC area….best pomade out there. Was going to try Sam Rascals and this caught my eye more. Looking out for that sea salt spray.
This is the best hair product I have ever found for my texture of hair. My hair is thick and combination wavy and curly so if it’s not styled it gets poofy and unruly. Oily products are too light so are creams and I don’t like the heavy pomades or gels. This product is right in the middle of giving hold to my waves and keeping a tidy clean look without being too heavy or greasy.
The best Pomade I ever bought!
Fast shippin
So far its not too bad although my son’s hair is a bit too thick because it doesnt give a good hold on the hairstyle. However it doesnt get flaky and has a nice smell to it.
Best pomade ever especially for thick hair I’m the only one I know in Vegas that really uses this stuff I replaced suavecito with VIVO 🙌
They sent the wrong order still haven’t received the actual product
Perfect
It was just too heavy for my hair. I had to wash my hair 5 times with clarifying shampoo to get the waxy feeling out of my hair
I’m giving a 4/5 stars because this is my 3rd or 4th order and the first time that I’ve ever had any issues. When I opened the pomade and went to apply I noticed a lot of hard clumps that don’t dissolve in my hands before application so it ends up leaving white pieces in my hair. I’m not sure if this is an issue with the product or something that maybe temps during shipping could have caused. This is by far my favorite hair product and still plan to continue on using them in the future.
Best pomade i tried!
I'm a cosmetologist who recently purchased the Vivo Nostra pomade for my husband who has fine, short curly hair. He's tried multiple professional products over the years and this is the only one that holds his style in place all day and still looking good the next day, even in high humidity. I 100% recommend this product to stylists, or anyone looking for a pomade that has just the right amount of shine and hold, without looking greasy or having a strong, overwhelming fragrance.
This stuff by far the best pomade ever the best and I’ve tried so many and I gotta say hands-down by far the best the fact that it doesn’t leave your hair all nasty and look crazy after hours or even just being in the sun with it it doesn’t run down your face. It’s absolutely by far the best I’ve absolutely used.
I like it but it doesn’t hold your hair and it’s kinda oily but still good product
One of the greatest products ever! Congrats..!!!
I love the product !
Husband loves this product. Nothing else worked for his hair. Looks great!
The best prodcut around for pomade
This pomade is the best I’ve used on my son. It’s very easy to work with and holds and styles the hair well. Would recommend to anyone and will definitely purchase again.
First time using any type of product on my hair, I wanted to try this and fell in love with this product! Dope stuff.
Firstly I’ll admit I shaved my hair for the summer, BUT, if you’re looking for a good product that stays, doesn’t feel greasy, and gives that classic slick look with great ingredients…buy it. Don’t hesitate, just buy it, trust me.
Best Pomade hands down! Makes my hair smell good and I can’t complain. Clean packaging!
Good product
Hair product is amazing and holds all day even with thicker hair! Hard to find great products now a days! Thank you!!!
A great product for sure. Unfortunately it doesn’t work as well for my hair as others. I was directed to this product by my barber he thought it would work well for me because I have such thick hair. Unfortunately it will last for about 10 minutes or so and once I start moving around or go outside my hair does its own thing and starts poofing and does whatever it wants. Jealous of how this product makes other people hair look. I wish it could do the same for mine.
