Vivonostra™ Pomade
Vivonostra™ Pomade
Vivonostra™ Pomade
Vivonostra™ Pomade
Vivonostra™ Pomade
Vivonostra™ Pomade
Vivonostra™ Pomade
Vivonostra™ Pomade

Vivonostra™ Pomade

PREMIUM STYLING POMADE | MEDIUM-STRONG HOLD | MEDIUM SHINE

Professional-grade hair styling crafted by barbers, for men who demand excellence.
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INGREDIENTS THAT PERFORM

We believe what you put in your hair matters. Our carefully selected ingredients work together to create the perfect balance of hold and pliability.

 

Key Ingredients:

  • Petrolatum - Provides consistent hold and smooth texture
  • Cera Alba (Beeswax) - Adds structure and natural conditioning
  • Ceteareth-25 - Creates the perfect consistency
  • Fragrance - Our signature masculine scent

HOW TO USE
  1. Start with towel-dried, slightly damp hair
  2. Scoop a dime-sized amount and work between palms
  3. Apply evenly through hair from roots to ends
  4. Style as desired with fingers or comb

 

"Finally, a pomade that holds like I need it to without feeling like concrete in my hair. This is my new go-to." 
 

- James M.

"As someone with fine hair, finding a product with enough hold that doesn't weigh my hair down has been impossible until now. Perfect balance."  

 

- Michael T.

My barber recommended Vivo Nostra and I'll never use anything else. Worth every penny." 
 

- Chris D.

THE VIVO NOSTRA DIFFERENCE

THE VIVO NOSTRA DIFFERENCE

Born in the barber chair and perfected by master barber Deano and tattoo artist Rafael, Vivo Nostra delivers what other pomades only promise—exceptional hold, natural shine, clean ingredients and outstanding performance.
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What You'll Experience

MEDIUM-STRONG HOLD

 

Enough strength to maintain structured styles like pompadours and slick backs, while allowing natural movement that lesser products can't deliver.

 

MEDIUM SHINE

 

The perfect balance between matte and high shine—creating a natural, healthy appearance that doesn't look artificial or greasy.

 

ALL-DAY ENDURANCE

 

Applied in the morning, still holding strong when you head home. No midday touch-ups needed.

CLEAN, MASCULINE SCENT


A subtle, sophisticated fragrance that makes an impression without overwhelming.

 

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IDEAL FOR

  • Classic styles

  • Textured modern looks

  • All hair types

  • Men who refuse to compromise

Pompadours, side parts, slick backs

Crops, quiffs, and natural styles with definition

Fine to thick, straight to wavy

When good enough isn't good enough

THE BARBER'S WORD

"I created this pomade to solve the problems I saw every day behind the chair—men struggling with products that either didn't hold or didn't perform. Vivo Nostra is what I've always wanted for my clients: professional performance without compromise."

- Deano, 

Master Barber & Co-Founder

WHAT OUR CUSTOMERS HAVE TO SAY

THE VIVO NOSTRA GUARANTEE

If this isn't the best pomade you've ever used, we'll refund your purchase. No questions asked. That's the confidence that comes from professional-grade quality.

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Frequently Asked Questions

How strong is the hold compared to other pomades?

Vivo Nostra Pomade provides a medium-strong hold that maintains classic styles like pompadours and slick backs throughout the day, while still allowing for natural movement and reworkability. Strong enough for structure, flexible enough for comfort.

How easily does the pomade wash out?

Our unique formula is designed for the perfect balance between lasting hold and easy removal. While our pomade contains petrolatum for consistent performance, the careful balance with our other ingredients ensures it washes out more easily than traditional pomades with a thorough shampoo.

How much product should I use?

For most hair types and styles, we recommend starting with a dime-sized amount. Work it thoroughly between your palms before applying evenly through your hair. Our professional-grade formula is concentrated—a little goes a long way.

What's the scent like?

Vivo Nostra features a subtle, masculine fragrance with notes of sandalwood, light citrus, and amber. The scent is designed to be noticeable when someone is close to you without being overwhelming.

Where are your products made?

All Vivo Nostra products are proudly made in small batches in the USA, ensuring consistent quality control and supporting domestic manufacturing.

Do you offer free shipping?

Yes, we offer free standard shipping on all domestic orders over $35. For orders under $35, a flat shipping rate of $4.99 applies.
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Join The Brotherhood

Follow us on Instagram @vivonostra for style inspiration and exclusive offers. 

 

Follow our founders @deanothebarber_ and @rafaeltats to go behind the scenes.